Samsung Oscars
Samsung Product Films
"The Next Big Thing Is Here," is the theme of this newest set of Samsung product films that The Mill created with 72andSunny. The five films aired quite majestically to an orchestral tune, as part of their ad campaign that took over the 2014 Academy Awards. Right in line with the fanciness of the awards themselves, Samsung features beautifully shot close ups of the curves, shapes and intricacies of an array of new products.
Director:
Daniel Skoglund
Agency:
72andSunny
Production Company:
Believe Media
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The Mill team added light effects and overall enhancement of the sleekness of each product, so that the details that usually aren't seen on screen, are seen in detail. Elegant titles were added in a simple typeface.
The spot is simple, while building excitement and allowing the focus to remain on this new crop of Samsung products. Bravo!
The spot is simple, while building excitement and allowing the focus to remain on this new crop of Samsung products. Bravo!
CreditsCredits
Agency
Agency: 72andSunny
CEO/Partner: John Boiler
ECD/Partner: Bryan Rowles
ECD/Partner: Jason Narcross
Executive Producer: Nicole Haase
Jr Designer: Jon Hall
Designer: Maggie Larsh
Director of Film Production: Sam Baerwald
Business Affairs Director: Christine Claussen
Business Affairs Coordinatior: Lexie Papillion
Managing Director: James Townsend
Group Brand Director: Judson Whigham
Sr. Brand Manager: Mandy Hein
Production
Production Company: Believe Media
Director: Daniel Skoglund
Executive Producer: Mark O'Sullivan
Producer: Robert Newman
Director of Photography: Philippe Le Sourd
Editorial
Editing Company: Arcade Edit
Editor: Jeff Ferruzzo
Edit Assist: Christjan Jordan
Post-Production/ VFX
Post-Production / VFX Company: The Mill
Executive Producer: Adam Isidore
VFX Producer: Will Mok
Shoot Supervisor: Eric Pascarelli
2D Lead Artists: Tony Robins
2D Artists: Jamin Clutcher, Antoine Douadi, Jeff Robins, Westley Sarokin, Jamie Scott, Liz Berndt, Leon Woods, Bruno de la Calva, Kevin Quinlan, Brandon Danowski
Colourist: Fergus McCall
Design
Creative Director: Mario Stipinovich
Design: John Haley, Marco Giampaolo