Samsung 'Always an Event'
Behind the Scenes
The creation of Samsung's website for 3D SmartTV marked a perfect convergence of The Mill digital interactive, VFX and design divisions.
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Chris McKenzie, our UX Lead, led the development of the user flow and site architecture. Our Design Director, Jeff Stevens, and Art Director, Bowe King, led a team of designers on the creation of eight genre room scenes, and the look and feel of the user interface. Our CG team, led by Ruben Vandebroek, collaborated with the design team to create efficiencies in the development process and also to help realize the designers' vision.
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VFX & Design
VFX & Design: The Mill