Robinsons
Pals
Robinsons' latest spot 'Pals' is a heart-warming father and son tale that shows us 'it's good to be a dad… It's better to be a friend!' and was created by BBH's Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliot Shiles and was directed by Si & Ad at Academy.
In this incredibly charming commercial we follow two young lads who are out and about having a real laugh and playing outside together.
In this incredibly charming commercial we follow two young lads who are out and about having a real laugh and playing outside together.
Director:
Si & Ad
Production Company:
Academy
Agency:
BBH
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We watch them playing a game of football, throwing stones into a river, reenacting a light saber battle from Star Wars and talking about crushes on girls at school! They finish up with a race home for a glass of Robinsons fruit juice, and as we reach the end of the day we realise, as one of the boys helps the other to bed, that he is in-fact the dad! A truly endearing ending!
The Mill's colourist Aubrey Woodiwiss helped complete the sweet and reminiscent childhood feel and tone of the spot.
Watch it now and we dare you not to go 'ah'.
The Mill's colourist Aubrey Woodiwiss helped complete the sweet and reminiscent childhood feel and tone of the spot.
Watch it now and we dare you not to go 'ah'.
CreditsCredits
Agency
Agency: BBH
Producer: Glenn Patton
Creative Director: Hamish & Justin
Creatives: Chris & Matt
Production
Production Company: Academy
Director: Si & Ad
Executive Producer: Dom Thomas
Director of Photography: Barry Ackroyd
Editorial
Editing Company: Final Cut
Editor: Jo Guest
VFX & Design
VFX & Design: The Mill
VFX Producer: Ian Berry
2D Lead Artist: Wes
2D Artist: David Wishart
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss
AwardsAwards
