'Freak Show' is Reebok's adrenaline-fueled 2015 Super Bowl spot from Venables Bell & Partners and director AG Rojas of Park Pictures, graded by The Mill's Gregory Reese.
This spot sees a montage of competitors pushing it to the limit - to improve their athleticism and grow into their best selves.
Director:
AG Rojas
Production Company:
Park Pictures
Agency:
Venables Bell & Partners
Gregory comments on the transition of the grade throughout the process: "It was great to work with AG and the team at Venables to launch the campaign. The footage was beautifully shot, so the grade was really all about enhancing the elements in each vignette to allow the actions to speak for themselves."
'Freak Show' is Reebok's newest addition to its 'Be More Human' campaign.
Agency: Venables Bell & Partners
Producer: Joyce Chen
Creative Directors: Will McGinness, Erich Pfeifer
Creatives: Matt Keats, Matt Miller
Production Company: Park Pictures
Director: AG Rojas
Executive Producer: Jackie Keisman Bisbee, Mary Ann Marino
Producer: Pete Vitale
Director of Photography: Roman Vasyanov
Editing Company: Exile Edit