Super Bowl 2015
Redds - Newton
Falling apples bring a new kind of inspiration in Redd's Hard Cider 'Newton'
In this ad created by Cavalry, and directed by Erich Joiner of Tool, a young Isaac Newton is hit with yet another brilliant idea.
As men in powdered wigs and women with parasols relax on the lawn picnicking, Newton reclines against his famous tree, deciding what he'd like to drink. Then it hits him. An apple that is, and inspiration strikes.
From the team at The Mill in Chicago, the spot aired during Super Bowl XLIX in the Great Lakes region of the US.
In this ad created by Cavalry, and directed by Erich Joiner of Tool, a young Isaac Newton is hit with yet another brilliant idea.
As men in powdered wigs and women with parasols relax on the lawn picnicking, Newton reclines against his famous tree, deciding what he'd like to drink. Then it hits him. An apple that is, and inspiration strikes.
From the team at The Mill in Chicago, the spot aired during Super Bowl XLIX in the Great Lakes region of the US.
Director:
Erich Joiner
Production Company:
Tool
Agency:
Cavalry
Campaign:
Super Bowl 2015
CreditsCredits
Agency
Agency: Cavalry
Chief Executive Officer: Marty Stock
Chief Creative Officer: Jim Larmon
Creative Director: Andrew Holton
Associate Creative Directors: Stephanie Wrobel, David McCradden
SVP, Executive Producer: Brian Smego
Art Director: Erica Graham
Producer: Ashely Geisheker
Producer: Chris Wickman
Account Director: Jennifer Gerwen
Production
Production Company: Tool
Director: Erich Joiner
Editorial
Editing Company: Cutters
Editor: Grant Gustafson
VFX & Design
VFX & Design: The Mill
Executive Producer: Krystina Wilson
VFX Producer: Sumer Zuberi
2D Lead Artists: Gavin Camp, Randy McEntee
3D Artists: David Hackett, Nic Yiallouris
Colour
Colour: The Mill