Pure Via
Natural
A painterly representation of a naturally sweet-leaved stevia plant gently flows across the silken surface of a woman’s body and limbs in this 30-second spot to launch PureVia, an all natural, zero calorie, sweetner.
Director:
Ben Smith, Andrew Proctor
Production:
The Mill
Agency:
Tracy Loke, Wilton, CT
Ben Smith, Andrew Proctor
Production:
The Mill
Agency:
Tracy Loke, Wilton, CT
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"We wanted the vines to be in the same world as the woman's skin, rather than look like a graphic overlay," Andrew explains. "We used a lot of leaves and vines at first, but the more we took away, the cleaner it looked."
CreditsCredits
Agency
Agency: TracyLocke, Wilton, CT
Producer: Monica Victor
Creative Director: Sandy Stein
Creatives: Brian Hutter, Michelle Shia
Production
Production: The Mill
Directors: Ben Smith, Andrew Proctor
Producer: Bethan Thomas
Editorial
Editing: The Mill
Editor: Damien Massingham
VFX & Design
VFX & Design: The Mill
VFX Producer: Bethan Thomas
2D Lead Artist: Dan Williams
3D Lead Artist: Rob Petri
2D Artist: Naomi Anderlini
3D Artist: Yorie Kumalasari, Alek Vacura
Assist: Albert Cook
Colour
Colour: The Mill
Colourist: Damien Van Der Cruyssen
Colourist: Damien Van Der Cruyssen