A scruffy pooch is transformed into a fluffy poodle, and to show how PS3 technology updates itself, a robotic figure - created by Mill CG, headed by Rachel Guidera - evolves into a fluidly-moving human dancer. Live-action plates of a real dancer were tracked and rotoscoped in CG to give the Mill animators some great reference material. The robot, a metallic frame with inner mechanical workings and an updating outer layer, was created in Flame.

Imitating the seamless motion of the PlayStation six-axis controller, two dancers are whirled up into the air. Olivier Junquet created particle elements for the glittering clouds and trails that were manipulated in Flame by Paul Freeman. The jump pads, crash mattes and rigs used for the acrobatic moves were deleted. The sheer processing power of PS3 is encapsulated in a body-popping Sancho dodging Uncle Ramiro's speeding CG bullets which, along with smoke trails and sparks, were modelled and tracked by Vince Baertsoen. For the slight cartoon grade, Paul Harrison intensified the colours, costumes and set design, particularly the shine on the rubber costumes. As the ad says, it's "entertainment like you've never seen."