From the very beginning of the project, we helped develop the concept; working closely with Oscar-nominated director Daniel Barber and the BBH creative team of Nick Kidney, Kevin Stark, Paul Yull and Adi Birkinshaw. Our brief was to imagine what a bird designed by Audi would look like and to reflect the car's ultra-lightweight technology. Once our Art and Design teams had brought the bird to life, the challenge faced by our 3D team was to animate the bird made from mechanical and car parts.

The Director was keen that the bird's movement should be playful, elegant and agile - and sometimes a bit cheeky - echoing the Audi A6 Avant's lightweight construction. Once this was achieved, we then set about creating the surrealist world for the Audi bird to fly through. The brief required strong real elements, such as sun and light, so the overall effect would appear unique as well as believable.

Due to the sheer scale of this fully CG commercial project, we turned to our talented Nuke compositing team as the Nuke workflow lent itself perfectly to this spot. Not only did it allow us to composite our CG renders quickly and realistically, but it also enabled us to mobilize a large team to plan and map each version of the commercial and individual shots in detail.

VFX Producer Rahel Makonnen added, "It was a huge, creatively challenging and delightful project to be a part of, requiring the talents of many teams from around The Mill. We are so pleased to have helped bring the spot to life in all of its magical glory."