Pepsi
Now in a Moment
If a Chilled Drink Could Freeze Time... Pepsi Can! Teams Up with Nicki Minaj
Happy times can last forever in this Pepsi spot featuring superstar Nicki Minaj. Directed by Fredrik Bond forTBWA\Chiat\Day, it captures one perfect moment - the world standing still, full of unlimited potential. Freezing time for this beautiful spot is the VFX team at The Mill.
Happy times can last forever in this Pepsi spot featuring superstar Nicki Minaj. Directed by Fredrik Bond forTBWA\Chiat\Day, it captures one perfect moment - the world standing still, full of unlimited potential. Freezing time for this beautiful spot is the VFX team at The Mill.
Director:
Fredrick Bond
Production Company:
MJZ
Agency:
TBWA\Chiat\Day
Fredrick Bond
Production Company:
MJZ
Agency:
TBWA\Chiat\Day
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"It was all in the fine detail for this frozen universe," share Lead 2D Artists for The Mill. Tim Davies and Sarah Eim. "Frederick [Bond] wanted to take the viewer on a real journey through the still moment so he chose a hand-held camera approach. This required tremendous attention to detail from our team to ensure every frozen person, tomato or speck of sand supported this sense of wonder."
Doubled by the sound of pop A-lister 'Moment 4 Life' this spot kicks off the summer with a fresh start and great promise.
CreditsCredits
Agency
Agency: TBWA\Chiat\Day
Producer: Rob Schwartz
Creative Director: Xanthe Wells
Account Director: Mike Litwin
Executive Director of Integrated Production/ Producer: Richard O’Neill
Copywriters: Brett Craig, Michelle Lewis
Art Director: Chris MacNeil
Planning Director: Oke Mueller
Assistant Producer: Stephanie Dziczek
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Production
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Kate Leahy
Director of Photography: Roman Vasyanov
Unit Production Manager: Line Postmyr
Editorial
Editing Company: Union Editorial
Editors: Tim Thorton-Allan, Nicholas Wayman-Harris
Edit Assists: Andy Trecki, Daniel Reitzenstein
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producers: Enca Kaul, Rachael Trillo
Creative Director: Tim Davies
2D Lead Artists: Sarah Eim, Tim Davies
3D Lead Artist: Gawain Liddiard
2D Artists: Nick Tayler, Robert Murdock, Jeannie Huynh (Remedy), Trent Shumway, Becky Porter, Edward Anderson, Adam Lambert, Daniel Lang, Patrick Munoz, Narbeh Mardirossian, Alvin Cruz
3D Artists: Matt Bohnert, Matthew Longwell, Carl Harders, Michael Panov, Justin Wentz, Men Yang Lu, Gregory Gangemi, Youngkyu Kim
Design Creative Director: Tom O'Neill
Design Producer: Lusia Boryczko
Design Production Coordinator: Krissy Estrada
Design and Animation: Ugo Nonis, Andrew Marks, Kyle McCauley, Greg Park
Design Editors: Carsten Becker, Josh Hamilton