Audi A1
Oomph
The monochrome 45-second spot consists of sequences of surreal images synchronised to the strong beat of Lobegrinder's 'Boreta'. The experimental and innovative art display includes wind machines, rabbits and birds all demonstrating the elements required to rock a city car.
Director:
Sam Brown
Production Company:
Rogue Films
Agency:
BBH
Read MoreRead Less
Tom Bussell, Lead 3D on the commercial explains "It definitely had the feel of an art project, but it showcases the main features of the new small Audi A1 - the sat nav, the air con unit, the sound system and the headlight technology. The shots are treated as beauty shots, like product shots without being product shots, as director, Sam Brown's vision for the studio shoot was spot on as ever!"
CreditsCredits
Agency
Agency: BBH
Producer: Ruben Mercadal
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Emmanuel Saint M’Leux, Simon Pearce, Matthew Towell, Roz Prentice
Production
Production Company: Rogue Films
Director: Sam Brown
Producer: James Howland
Director of Photography: Tom Townend
Editorial
Editing Company: Final Cut
Editor: James Rosen
VFX & Design
VFX & Design: The Mill
Executive Producer: Gemma Humphries
Shoot Supervisor: Adam Grint, Tom Bussell
2D Lead Artist: Adam Grint
3D Lead Artist: Tom Bussell
2D Artist: Chris Scott
3D Artists: Alex Hammond, Gemma Aliaga, Luis San Juan Palleres, Vincent Techer, Sergio Xisto, Jonathan Vuillemin, Amaan Akram
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colourist: Seamus O’Kane
AwardsAwards
