Super Bowl 2013
Oreo - Whisper Fight
Wieden & Kennedy Portland, along with the brilliant director Tom Kuntz and The Mill LA, debate an Oreo's anatomy.
MJZ shot inside an airport hangar in Ontario and The Mill LA team pieced together all of the elements to create a quiet two story library.
MJZ shot inside an airport hangar in Ontario and The Mill LA team pieced together all of the elements to create a quiet two story library.
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden+Kennedy (Portland)
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Reconstruction of the brick wall was necessary so that the reading room felt authentic, requiring additional particles, brick deconstruction and dust.
On top of the architectural work, many of the actors were shot against a green screen and The Mill composited several of these plates together to give each shot a feeling of depth and intense action. The 3D team created glass shattering for the broken stained glass window, while the 2D team brought in elements of smoke and debris to really emphasize the chaos of the moment.
Particle effects, green screen removal, split screen composites and fire simulation all add to the timeless Oreo debate: Cream or cookie?
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Producer: Colleen Wellman
Creative Director: Craig Allen, Jason Bagley
Creatives: Christine Cignac
Account Director: Ken Smith
Production
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Howard
Producer: Emily Skinner
Director of Photography: Toby Irwin
Editorial
Editing Company: Mackenzie Cutler, Inc.
Editor: Gavin Cutler
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Christina Thompson
Shoot Supervisor: Sarah Eim
Creative Director: Phil Crowe
2D Lead Artists: Ant Walsham, Sarah Eim, Trent Shumway
2D Artists: Emma White, Ben Smith
3D Artists: Michael Panov, Brett Agelillis
Assist: Patrick Munoz
Art Department: Scott Wilson, Kevin Flores
Production Coordinator: Benjamin Sposato
AwardsAwards
