Audi
Evolution on the Outside Revolution on the Inside
Audi UK has launched its first-ever augmented-reality print advertising campaign, alongside this film of the new-generation Audi R8 V10 directed by Rogue's Mark Jenkinson. Created by BBH, the campaign enables smartphone-users who download the free image-recognition app Blippar to point their phone at ads showcasing the car and watch it come to life via film on their handset.
Director:
Mark Jenkinson
Production Company:
Rogue Films
Agency:
BBH
CreditsCredits
Agency
Agency: BBH
Producer: Richard Adkins
Creative Director: Matt Doman & Ian Heartfield
Creatives: Tom Evans & Olly Courtney
Account Director: Stephen Jones
Production
Production Company: Rogue Films
Director: Mark Jenkinson
Executive Producer: Charlie Crompton
Producer: Tom Farley
Director of Photography: Tom Townend
Sound Designer: Will Cohen
VFX & Design
VFX & Design: The Mill
VFX Producer: Colette Boyle
2D Artists: Ilia Mokhtareizadeh, Joe Tang, Alex Candlish
3D Artist: Luke Tickner
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent