Old Spice
Watermelon
Old Spice revitalizes the old-fashion cleansing concept with its new line-up of bar soap in this hilarious new spot, 'Watermelon'.
The Mill joined director Steve Rogers with Biscuit Filmworks, Revolver and Wieden+Kennedy Portland creatives for the commercial which reveals bath time surprises in the most unlikely of places.
Director:
Steve Rogers
Production Company:
Biscuit Filmworks, Revolver
Agency:
Wieden & Kennedy
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"Our team did a lot of involved compositing work for this campaign," says The Mill producer Adam Reeb. "The goal was to make sure that the watermelon looked extremely fresh, colorful and dramatic, so we created variations for the fruit with a full character concept exploration."
CreditsCredits
Agency
Agency: Wieden & Kennedy
Producer: Lindsay Reed
Creative Director: Jason Bagley, Craig Allen
Creatives: Joe Staples, Susan Hoffman
Production
Production Company: Biscuit Filmworks, Revolver
Director: Steve Rogers
Executive Producer: Shawn Lacy, Holly Vega, Michael Ritchie
Producer: Line Producer: Pip Smart
Director of Photography: Ben Seresin
Editorial
Editing Company: Work Post Films
Editor: Richard Orrick
Edit Assist: Healy Snow
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Adam Reeb
Shoot Supervisor: Steven Anderson
2D Lead Artist: Sarah Eim
2D Artists: VFX Supervisor: Tim Davies, 2D Artists: Bill Higgins, Elad Offer, Steve Cokonis, Remedy Huynh
3D Artists: Ryan Reeb, Blake Sullivan, Martin Rivera, Misha Panov, Jacob Bergman
Production Coordinator: Samantha Axelrod