These frumpy moms go to extremes: from dragging themselves behind a speeding car in a laundry basket, washing up on the shore of a beach, to falling from the sky playing a violin. Just like your mom, right? 

Davies gives us some detail on the project; "We decided to try and shoot every gag as a live-action/in-camera sequence: good old-fashioned film-making and this process didn't come without it's own challenges. What made this spot significantly trickier than the norm was the fact that the moms were singing the jingle throughout the spot while performing some ridiculously complicated stunt attached to wires and rigs."  

Old Spice is renowned for its offbeat and hilarious campaigns and, just like a mom feels for her son, expectations were high for Mom Choir. Davies adds: "We had a great team working on this and we all enjoyed going the extra mile. None of us can wait to see what's coming down the line for the next Old Spice spot!"

Your mom will love it...