Audi
The Swan
Inspired by Hans Christian Anderson's tale of 'The Ugly Duckling', the new spot for the 2012 Audi A5 takes a nostalgic look at the cars' previous incarnation, through footage of the unique 1920's concept model created by engineer Paul Jaray for Audi way back when.
Director:
Joachim Back
Agency:
BBH
Production Company:
Park Pictures
Read MoreRead Less
Featuring black and white shots of the rebodied Audi car trawling the streets of a sleepy Bavarian village, the streamlined model gets shunned by disapproving locals not taking too well the new aerodynamic design. After retiring in a nearby forest, the 'ugly' car transforms into the new Audi A5, metaphorically becoming the 'beautiful' white swan.
Directed by Joachim Back, this latest collaboration with The Mill, BBH and Park Pictures shows how far Audi has come as a brand in stark contrast to the car's earlier distinctive look. Beauty is in the eye of the beholderwell in the guise of the brand new 2012 Audi A5.
Directed by Joachim Back, this latest collaboration with The Mill, BBH and Park Pictures shows how far Audi has come as a brand in stark contrast to the car's earlier distinctive look. Beauty is in the eye of the beholderwell in the guise of the brand new 2012 Audi A5.
CreditsCredits
Post-Production/VFX
Post-Production / VFX Company: The Mill
VFX Producer: Gemma Humphries
2D Lead Artists: Jay Bandlish
Matte Painting: Can .Y Sanalan
Production
Production Company: Park Pictures
Director: Joachim Back
Executive Producer: Stephen Brierley
Producer: Jeremy Barnes
Director of Photography: Jan Velicky
Agency
Agency: BBH
Producer: Ruben Mercadal
Creatives: Nick Kidney, Matt Doman, Ian Heartfield
Editorial
EditingCompany: The Whitehouse
Editor: Russell Icke
AwardsAwards
