Ok Go
This Too Shall Pass
Two of OK Go's 'ten commandments' required that the machine's domino-effect, running over two floors of a 10,000 sq ft warehouse, should be filmed in one shot with 'no magic'. It took 85 takes but they did it.
Director:
James Frost w/ OK Go & Syyn Labs
Production Company:
OK Go Partnership
Agency:
Capitol Records
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The Mill, renowned of course for doing magic, added some VFX touches to help synergise the knock-on effect of the miscellaneous objects tumbling, rolling and flying in perfect sync with the rhythm of the music. Lead vocalist Damian Kulash and the band members, dressed as foremen throughout, kept their usual cool right to the last paint-splattering line-up.
CreditsCredits
Agency
Agency: Capitol Records
Production
Production Company: OK Go Partnership
Director: James Frost w/ OK Go & Syyn Labs
Producer: Shirley Moyers
Director of Photography: Dermott Downs
Editorial
Editing Company: Union Editorial
VFX & Design
VFX & Design: The Mill
VFX Producer: Boo Wong
2D Lead Artists: Jeff Robins, Tony Robins, Westley Sarokin
Colour
Colourist: Jamie Wilkinson