Instrumental in this project from beginning to end, Art Director Bowe King said, "Having the first round of commercials under our belts really helped pave the way process-wise for this round. That said, the sophomore album is usually the toughest - to follow up something that garnered so much attention isn't simple. We knew if we could get everyone excited about the designs from the start that these would be a success, so that's what we did. The design team made frames showing our concepts that were beautiful enough to hang on a wall. But it wasn't just about the designs, every member of the team stepped up and in true Mill fashion, we were able to make this an experience where Creative Direction, Design and CG all brought their best work to the table."