Directed by Scott Lyon out of Outsider, the mixture of close-up, slow motion and high impact shots are supported by a dynamic soundtrack created by French music producer Gesaffelstein.

Mill creative director comments, "It was fantastic working once again with Scott, as he always creates powerful and dynamic work which is exciting to be a part of. The vast majority of the ad is beautifully shot in camera, it was just up to us to finesse the final touches, combining passes for the vast balloon explosion, bonfire shot and car shot to enhance the light and energy."