Audi
Swim
One small act of defiance at the community pool makes a giant splash across international news in Audi's 'Swim,' a collaboration between Venables Bell & Partners, director Matt Aselton of Arts & Sciences and The Mill.
Director:
Matt Aselton
Production Company:
Arts & Sciences
Agency:
Venables Bell & Partners
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In this spot for the Audi A7, a young mischief-maker boldly cannonballs into the pool without bothering to wait after eating, summoning a SWAT team straight out of the sky, earning hard jail time and sparking all-out media frenzy. At least that's how his imagination envisioned it.
The absurd scenario frames Audi's message perfectly: "The world is full of rules. Be the exception."
The absurd scenario frames Audi's message perfectly: "The world is full of rules. Be the exception."
CreditsCredits
Agency
Agency: Venables Bell & Partners
Producer: Mandi Holdorf
Creative Directors: Lee Einhorn, Tyler Hamtpon
Creatives: Ryan McLaughlin, Cam Miller, Bryan Karr
Account Director: Krista Muir
Production
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Director of Photography: Crille Forsberg
Editorial
Editing Company: Arcade Edit
Editor: Geoff Hounsell
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Senior VFX Producer: Chris Harlowe
Shoot Supervisor: Gareth Parr
2D Lead Artist: Gareth Parr
2D Artists: Scott Wilson, Nick Tayler
Motion Graphics: Amy Graham, Manija Emran, Kyle Moore
Production Coordinator: Benjamin Sposato