Nike
Training Day
This feel-good spot for Nike, 'Training Day', directed by Rattling Stick's Ringan Ledwidge via Wieden + Kennedy Portland, features NBA star LeBron James taking thousands of his fans through his off-season training regimen in South Beach. We watch the Miami Heat star and his thrilled entourage go running, biking and swimming, and even play some pickup basketball.
Director:
Ringan Ledwidge
Production Company:
Rattling Stick
Agency:
Wieden + Kennedy
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Nike 'Training Day' features several aerial and panning shots to illustrate the crowd growing behind LeBron throughout the day. The Mill team used Massive for that burgeoning crowd. 2D Lead John Shirley says, "Our team was able to seamlessly mix both live action and CG Massive agents in several shots, making them indistinguishable from one another. And it is a real testament to the talent we have here."
CreditsCredits
Agency
Agency: Wieden + Kennedy
Producer: Endy Hedman
Creative Directors: Alberto Ponte, Ryan O’Rouke
Creatives: Alberto Ponte, Ryan O’Rouke
Account Director: Karrelle Dixon
Production
Production Company: Rattling Stick
Director: Ringan Ledwidge
Executive Producer: Jen Barrons
Producer: Sally Humphries
Director of Photography: Greig Fraser
Editorial
Editing Company: Work
Editor: Rich Orrick
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Christina Thompson
Shoot Supervisors: Nick Lines, Phil Crowe
Creative Director: Phil Crowe
2D Lead Artist: John Shirley
3D Lead Artist: Nick Lines
2D Artists: Becky Porter, Margolit Steiner
3D Artists: Juan Zavala, Miguel Guerrero, Krystal Sae Eua, James Ma, Edward Hicks, Mike Di Nocco, Thomas Briggs, Martin Rivera, Greg Gangemi, Brett Agelillis
Matte Painting: Matt Conway, Andy Wheater
Art Department: Asif Haque, Jeff Langlois
Production Coordinator: Benjamin Sposato
Colour
Colour: The Mill
Executive Producer, Colour: LaRue Anderson
Colour Producer: Natalie Westerfield
Colourist: Adam Scott