Nike
Together
The Mill is proud to help capture LeBron's long-awaited homecoming in 'Together' for Nike with Wieden+Kennedy (Portland) and director Emmett Malloy of HSI.
On the night of the Cleveland Cavaliers' 2014-15 home opener, LeBron James will play his first game since announcing his return to the team after four years.
Director:
Emmett Malloy
Production Company:
HSI
Agency:
Wieden+Kennedy (Portland)
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In a chilling show of unity and die-hard Cleveland pride, LeBron leads a huddle on the court while fans join by the thousands chanting 'Together' for their city. The beautiful black and white spot brims with pride - for King James' homecoming and the bond of the fans beyond the court - and includes appearances by his mother, coach and close teammates.
Senior flame artist John Shirley comments: "It wasn't that hard to get the residents of Cleveland to show up for this one. This is the game - it's a big deal for LeBron to go back there. It all starts with one guy in the crowd coming down to the court because he realizes he wants to be a part of the huddle. Eventually that spreads to the point where it's all about Cleveland being part of the team, coming together and welcoming him back, and that continues to grow."
'Together' debuts the night of LeBron's return to court.
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Global Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriter: Jordan Dinwiddie
Senior Art Director: Jason Campbell
Art Director: Emma Barnett
Executive Producer: Matt Hunnicutt
Producer: Chris Capretto
Head of Production: Ben Grylewicz
Executive Creative Directors: Joe Staples, Mark Fitzloff
Account Management: Jordan Muse, Katie Gurgainus, Ricardo Hieber
Business Affairs Manager: Laura Caldwell
Production
Production Company: HSI
Director: Emmett Malloy
Producer: Shelley Ulrick
Line Producer: Line Postmyr
Production Supervisor: Enrique Salcedo
Editorial
Editing Company: Spot Welders
Editor: Robert Duffy
Edit Assist: Sophie Kornberg
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producers: Jordan Sharon, Reece Ewing, Alexandra Paton
Shoot Supervisor: John Leonti
Creative Director: John Leonti
2D Lead Artist: John Shirley
3D Lead Artist: John Leonti
2D Artists: Don Kim, Dag Ivarsoy, Sam Evenson, Stefan Smith, Jake Albers, Tim Robbins, Yukiko Ishiwata
3D Artists: Edward Hicks, Filippo Forno, Anthony Northman
Matte Painting: Andy Wheater
Production Coordinators: Daniel Midgley, Kayleigh MacDonald
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Executive Producer, Colour: Thatcher Peterson
Color Producer: Natalie Westerfield
Color Production Coordinators: Diane Valera
Colorist: Adam Scott