Nike
Sixty Million Dollar Man
Directing duo Danny Vaia and Ezra Holland, from Steve Nash's own production company Meathawk, worked up the idea with basketball superstar Steve Nash, who plays himself in the commercial. Known for his real-life on-court collisions, Steve literally breaks to pieces in a high-speed smash. But the technology exists to rebuild him. The world's first recycled man is better, stronger, faster - and wears Nike.
Director:
Danny & Ezra
Production Company:
Serious Pictures
Agency:
Meathawk
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The Mill provided VFX, with practical animatronics FX by the Stan Winston Studio (think: Terminator, Aliens …). The shattering of Nash's prosthetic arms and legs were filmed as live action. Lead Flame artist Jonathan Westley (Wes) then seamlessly composited the passes together and added some 3D particles. The multi-layered opening scenes were also comped using live-action footage of the game and scoreboards. Wes also generated the graphics in the style of the original show.
CreditsCredits
Agency
Agency: Meathawk
Creatives: Danny & Ezra, Steve Nash
Production
Production Company: Serious Pictures
Director: Danny & Ezra
Producer: Ben Croker
Director of Photography: Max Malkin
Editorial
Editing Company: Final Cut
Editor: Dave Webb
VFX & Design
VFX & Design: The Mill
VFX Producers: Lee Pavey, Miles Petit
2D Artist: Wes
3D Artist: Daniel Elliot
Assists: Richard Roberts, Leon Woods, Ilia Mokhthreizadeh
Colour
Colour: The Mill
Colourists: Adam Scott, James Bamford
Colourists: Adam Scott, James Bamford