Nike
Shut Down
Richard Sherman dumps gasoline on Victor Cruz's fire
The Mill and Wieden+Kennedy continue the Train It True campaign for Nike with 'Shut Down', starring Victor Cruz and directed by Mark Romanek of Anonymous Content.
Director:
Mark Romanek
Production Company:
Anonymous Content
Agency:
Wieden+Kennedy
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In reference to the first spot in the campaign, Seattle Seahawks defensive back Richard Sherman makes a second appearance as the self-proclaimed 'best' player in the NFL. New York Giants wide receiver Victor Cruz can't catch a break as Sherman shuts down his workout in an animated fashion - but all that does is fuel the fire. Lead 2D artist John Shirley weighed in on the technical aspects of the spot.
Shirley describes: "The animated billboard says, 'You've been shut down by the best ever' - 'the best' being Sherman - which causes the city lights to go out. We had our matte painters clean the lights out of the plate and we animated the timing of the lights going out in Flame."
A little friendly competition never hurt anyone.
CreditsCredits
Agency
Agency: Wieden+Kennedy
Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriter: Brock Kirby
Art Director: Lee Jennings
Producer: Endy Hedman
Executive Agency Producer: Matt Hunnicutt
Account Team: Jordan Muse, Corey Woodson
Business Affairs: Dusty Slowik
Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples
Production
Production Company: Anonymous Content
Director: Mark Romanek
Executive Producer: Eric Stern
Director of Photography: Philippe LeSourd
Line Producer: Aris McGarry
Editorial
Editing Company: Exile
Editor: Kirk Baxter
Assistant Editor: Nate Gross
Post Producer: Toby Louie
Post Executive Producer: CL Weaver
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Christina Thompson, Adam Reeb
2D Lead Artist: John Shirley
2D Artists: Stefan Smith, Brad Scott, Jake Albers, Kevin Flores, Jeannie Huynh (Remedy)
3D Artists: Rasha Shalaby, Andy Wheater, Sun Chung
Telecine Producer: Natalie Westerfield
Colorist: Adam Scott
Production Coordinator: Kris Drenzek
Sound
Sound Design Company: Barking Owl (Sound Designer: Michael Anastasi, Executive Producer: Kelly Bayett)
Music Company: Walker (Executive Producer: Sara Matarazzo)
Original Music: Dom Kennedy ("Here Comes the Best")
Songs: Tina Turner ("Simply the Best"), Joe Esposito ("You're the Best")
Mix Company: Lime Studios
Mixer: Rohan Young
Producer: Susie Boyajan
