Rooney then picks up an electric razor and proceeds to shave his head as the voiceover continues, "Most guys... won't go near the place.  Others, season after season, they call it home."  Once finished, Rooney stares intensely once more at his reflection before opening his mouth and (silently) shouts at the mirror.  The spot quickly cuts to the strapline 'Make the Difference - nikefootball.com'.

Pete Rypstra, Lead Flame said, "The creative brief was to make the Rooney spot feel as real as possible. No frills and no glamour. This was mainly achieved with a great performance from Rooney and with Seamus's grade. Rooney was still sporting an injury to his ear so it was replaced with a photo of Flame Assist Andy Bate's ear."