In addition to the creation of the animated online graphics we also worked on populating the streets with extra runners and cheering supporters. The commercial was filmed in Buenos Aries with a minimal number of extras hired for the shoot. In the finished advert 75% of the people plus market stall canopies seen in the overhead shot were not in the original footage. Additional people were also composited to the final scenes where we see the hero man and woman, neck and neck, racing away from the camera.