Nike
Cold Weather
Wieden+Kennedy (Portland), director Adam Hashemi of Reset and The Mill collaborated on 'Choose Your Winter', the new campaign for Nike.
Starring Chris O'Dowd as a weatherman in a spoof weather show that doesn't quite go to plan, the campaign promotes the brand's Hyperwarm baselayer of workout gear.
Starring Chris O'Dowd as a weatherman in a spoof weather show that doesn't quite go to plan, the campaign promotes the brand's Hyperwarm baselayer of workout gear.
Director:
Adam Hashemi
Production Company:
Reset
Agency:
Wieden+Kennedy (Portland)
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And whilst the Irish comedian issues dire warnings of the affects the cold has on the body, athletes wearing Nike Hyperwarm baselayer go about their world-class performances entirely unaffected.
James Allen, creative director, comments: "It's a satirical approach to winter and the belief that when it's cold outside you have to stay inside. Chris O'Dowd's a great comedian and it was fun working on a spot that uses a decent dose of comedy whilst illustrating a great product."
See more Nike work from The Mill here.
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Global Executive Producer: Matt Hunnicutt
Agency Senior Producer: Erika Madison
Head of Production: Ben Grylewicz
Executive Creative Directors: Joe Staples, Mark Fitzloff
Creative Directors: Stuart Brown, Chris Groom
Copywriter: Nathaniel Friedman
Art Director: Sara Phillips
Project Manager: Lauren Walker
Account Team: Marisa Weber, Molly Rugg, Jordan Muse
Production
Production Company: Reset
Record Company: Walker
Director: Adam Hashemi
Executive Producer: Jeff McDougall
Director of Photography: Ben Seresin
Production Designer: Jeremy Hindle
Line Producer: Andrew Travelstead
Editorial
Editing Company: Exile
Editor: Kirk Baxter, Nate Gross
Edit Assist: Grant Hull
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Leighton Greer
Creative Director: James Allen
2D Lead Artist: James Allen
2D Artists: Jale Parsons, Brad Scott, Jake Maymudes, Nick Tayler, Jason Bergman, Chris Payne
3D Lead Artist: Tom Graham
3D Artists: Robert Chapman, Josh Hatton, Martin Rivera, Matt Longwell, Milton Ramirez, Jenna Kind, Katie Yancey
Matte Painting: Thom Price, Rasha Shalaby, Andy Wheater
Motion Graphics: Andrew Marks
Production Coordinator: David Lawrence
Colour
Colour: The Mill
Color Executive Producer: Thatcher Peterson
Color Producer: Natalie Westerfield
Colorist: Adam Scott