Nike
Barbershop
How does one define that magical moment in every athlete’s career where the perfect shot is made or the perfect punch is thrown and the match is changed in an instant? One word--BOOM!
For the latest Nike hit, Brian Beletic directed celebrities and sports stars such as Serena William, LeBron James and Rick Ross all experiencing a BOOM flash.
For the latest Nike hit, Brian Beletic directed celebrities and sports stars such as Serena William, LeBron James and Rick Ross all experiencing a BOOM flash.
Director:
Brian Beletic
Production Company:
Smuggler
Agency:
Wieden + Kennedy
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The Mill had their own epic BOOM moment replicating crowds with complete believability via the widely-used software, Massive. Starting with empty stadium shots, the production crew then shot various sections of smaller crowds. Utilizing these references, CG Artists Matt Longwell, Aaron Grove and Sebastian Wernicke partnered with Flame Artist Giles Cheetham to generate an authentic-looking crowd. The 3D team added bespoke features such as unique flags and shirtless fans to enhance believability. They also concentrated on precise timing of the crowd's applause and color and scale, so that the rows matched.
So sports spectators, keep your eyes open for that next BOOM.
CreditsCredits
Agency
Agency: Wieden + Kennedy
Producer: Jennifer Dennis
Creative Director: Ryan O'Rourke / Alberto Ponte
Creatives: Karl Lieberman / James Moslander
Account Director: Ryan Johnson
Production
Production Company: Smuggler
Director: Brian Beletic
Executive Producer: Patrick Milling Smith / Brian Carmody / Lisa Rich / Allison Kunzman
Producer: Laura Thoel
Director of Photography: Linus Sandgren
Editorial
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Edit Assist: Ryan Delk
VFX & Design
VFX & Design: The Mill
VFX Producer: Lee Pavey
Shoot Supervisors: Arielle Davis / Aaron Grove / Kathy Seigel
2D Lead Artist: Giles Cheetham
3D Lead Artists: Aaron Grove / Matt Longwell / Sebastian Wernicke
2D Artists: Andy Bate, Gareth Parr, Naomi Anderlini, Elad Offer, Trent Shumway
3D Artists: Meng-Yang Lu, Martin Rivera, Jean Choi, Felix Urquiza, Johnny Diaz, Robert Kim, Ryan McDougal
Assist: Gavin Camp, Shane Zinkhon, Christel Hazard, Carsten Dietz
