Super Bowl 2015
NFL - Rally
We all know the feeling well - It's that one crucial game moment; the unabashedly loud sound that fills the stadium; and the genuine excitement that brings fans together. NFL 'Rally' created by The Mill, Grey and HSI directing duo The Malloys brings together the likes of Jimmy Fallon, Don Cheadle, Britney Spears, The Lego Movie cast, Naval Officers, astronauts and fans around the world for this Super Bowl XLIX spot.
Director:
The Malloys
Production Company:
HSI
Agency:
Grey
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The Mill team led by 2D lead artists Jamie Scott and Nick Tanner added football jerseys to the characters from The Lego Movie, so they would look like true fans. Astronauts were animated to cheer on their team and join the fun being had on Earth, amongst a sky taken from NASA images and projected onto CG planets.
Sometimes the best part of the game is the tense buildup to a winning play.
Find out more about the concept behind the ad and the state of Super Bowl advertising in our interview with the NFL's Sam Howard.
CreditsCredits
Agency
Agency: Grey
Creatives: Marques Gartrell, Kim Nguyen
Account Directors: Brett Banker, Hannah Park
EVP Director Of Film Production: Bennett McCarroll
Creative Coordinator: Scott Cohen
Production
Production Company: HSI
Director: The Malloys
Executive Producers: Roger Zorovich, Doron Kauper
Producer: John Hardin
Director of Photography: Giles Dunning
Editorial
Editing Company: Rock Paper Scissors
Editor: Damion Clayton
Edit Assist: Benjamin Cline
VFX & Design
VFX & Design: The Mill
Executive Producer: Adam Isidore
VFX Producers: Rachael Trillo, Colin Moneymaker
Shoot Supervisors: Richard Lyons, Eliza Pelham Randall, Eric Pascarelli
2D Lead Artists: Jamie Scott, Nick Tanner
3D Lead Artist: Wyatt Savarese
2D Artists: Corey Brown, Dan Giraldo, Alex Dreiblatt, Matt Wilmshurst, Emily Bloom
3D Artists: Ehsan Parizi, Tom Bardwell, Sean Dooley, Navdeep Singh, Greg Gangemi, Theivendran Kabelan, Taylor Cook, Weichieh Yu
Motion Graphics: Mike Schaeffer
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall