Netflix
Hunger Games
When it comes to making some of the hottest film titles such as blockbuster 'Hunger Games' conveniently available to eager online audiences in the US, Netflix holds the key. Two ying-yang concept spots produced by Goodby, Silverstein & Partners juxtapose the movie's heroes and spectators for a unique insight into modern day entertainment. VFX and design by The Mill L.A.
Director:
Manija Emran
Production Company:
The Mill
Agency:
Goodby, Silverstein & Partners
Read MoreRead Less
To showcase the opposing but complementary perspectives, The Mill design team developed and produced two custom animated fonts inspired by neon signs. Contrasting the bright colors and glamor of the 'Hunger Games' stage with the grey oppressed world of the districts the two-spot campaign appeals with a dynamic pace and seamless integration into the popular story line.
Tune in. With Netflix, the games can start at any minute.
CreditsCredits
Agency
Agency: Goodby, Silverstein & Partners
Producer: Barbro Eddy
Creative Director: Jeff Goodby
Creative: Jeff Goodby
Production
Production Company: The Mill
Director: Manija Emran
Producer: Lee Buckley
Director of Photography: Warren Hansen
UPM: Brian Askew
AC: Neil Chartier
Steadicam Operator: Liam Clark
Location Scout: Scott Davis
Editorial
Editor: Gabriel J. Diaz
Edit Assist: Josh Hamilton
VFX & Design
VFX & Design: The Mill
Executive Producer: Stephen Venning
VFX Producer: Krissy Estrada
Creative Director: Manija Emran
2D Lead Artists: Robin McGloin, Tara Demarco
3D Lead Artist: Michael Panov
2D Artist: Syam Sundar
3D Artists: Brian Yu, Manny Wong, Marq Faulkner, Ryan McDougal, Martin Riviera
Art Department: Amy Graham
Music Composition & Sound Design: Mark Share of Easyfeel
Mix: Lime Studios