NBC Entertainment
Revolution
When all else fails, hope is the one thing that lights our way. One of the advertising highlights of the 2012 Olympics opening ceremony was the spot 'Revolution' for NBC Entertainment. Directed by Kendall Bowlin, the piece is a cinematic treat that moves us through a world darkened by the loss of power, a world where hope is the only answer. VFX by The Mill.
Director:
Kendall Bowlin
Production Company:
Moving Parts
Agency:
NBC Entertainment Marketing
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Entirely shot on blue screen, Revolution posed a unique and exciting challenge for the Mill team. "We constructed the entire world of the spot in post production with matte painting, meticulous tracking and artistic coloring. Atmospherics and CG birds and trees were added to bridge the gap between the live action and matte planes," shares The Mill Art Director Tim Davies.
To support Bowlin's vision, The Mill built a special 3D environment allowing him to more effectively art direct the mattes and other components. Involving 48 shots and 32 matte paintings, the spot completed in just a little over two weeks with a striking filmic look.
CreditsCredits
Agency
Agency: NBC Entertainment Marketing
President: Len Fogge
EVP On-Air: Ron Hayes
SVP Launch Creative & Original Production: Dave Dore
VP,Creative Director: Kendall Bowlin
Writers: Kendall Bowlin, Dave Dore, Billy Casper
Directors of Production: Erin Haggerty, Corey Schmidt
Design Director: Charles Beckman
Designers: Kim Harper, Clyde Beamer
Production
Production Company: Moving Parts
Director: Kendall Bowlin
Executive Producer: Matt Van Buren
Producer: Mark Kalbfeld
Director of Photography: Rhet Bear
Sound Design: Yessian
Producer: Gerard Smerek
Sound Designer: Jeff Dittenber
Editorial
Editor: Steven Wagner
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producers: Sabrina Elizondo, Rachael Trillo
Shoot Supervisors: John Leonti, Steve Beck, Becky Porter
2D Lead Artist: Becky Porter
2D Artists: Gareth Parr, Bill Higgins, Tara DeMarco, Tom Van Dop, Chris Knight, Trent Shumway, Patrick Munoz, Syam Sundar, Shane Zinkhon
3D Artists: Casey Hupke, Michael Johnson, Meng-Yang Lu
Art Director: Tim Davies
Lead Matte Painter: Shannan Burkley
Matte Painting: Justin Wentz, Imery Watson, Andy Wheater, Eric Chauvin, Felicia Faden, Ethan Ayer