Super Bowl 2015
NBC - Today: A Sky Full of Stars
Matt Lauer, Savannah Guthrie, Al Roker and the rest of the Today Show gang took to the streets of New York City to film '#RisetoShine,' a promo for Super Bowl XLIX. NBC worked with The Mill and director Mat Whitestone to create this upbeat spot.
Inspired by the Coldplay music video 'Sky Full of Stars,' also directed by Mat, the crew invited avid Today Show fans to the plaza for the film shoot.
Director:
Mat Whitecross
Production Company:
Pulse Commercials
Agency:
NBC Universal
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Requests for autographs were overtaken by the more modern request for a selfie.
The overall look of these festivities was set by Mill colorist Fergus McCall, who took the footage shot over the course of the day, created a flow and added a warm morning light.See how the group's spontaneity on the plaza was captured in this behind the scenes look with the Today Show cast.
CreditsCredits
Agency
Agency: NBC Universal
Producer: Adam Kessler
VP, Creative Director: Alonso Davila
Creative Director: Ty Baker
Production
Production Company: Pulse Commercials
Director: Mat Whitecross
Editorial
Editing Company: Whitehouse Post
Editor: Alaster Jordan
VFX & Design
VFX & Design: The Mill
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall