Super Bowl 2015
Nationwide - Invisible
Mindy Kaling stars as a mischievous woman in Nationwide 'Invisible' for Super Bowl XLIX. McKinney worked with director Doug Liman and The Mill to make Mindy the focus of attention.
The spot explores incredibly ridiculous situations that Mindy herself has always dreamed of filming. But they take on new meaning when she thinks she is invisible. Who doesn't want to layout naked in Central Park?
The spot explores incredibly ridiculous situations that Mindy herself has always dreamed of filming. But they take on new meaning when she thinks she is invisible. Who doesn't want to layout naked in Central Park?
Director:
Doug Liman
Production Company:
Independent
Agency:
McKinney
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2D lead artist Keith Sullivan and The Mill's compositing team collaborated closely with the Ogilvy creative team to adjust key details and the many different backgrounds of Mindy's invisible adventures. The artists created different combinations of Central Park as well, updating the sky and cityscape seen past the trees.
But, oops! She's not invisible, as Mindy finds out while trying to plant a smooch on Matt Damon.
CreditsCredits
Agency
Agency: McKinney
Producer: Naomi Newman
Creative Director: Liz Paradise
Creatives: Jordan Eakin, Owen Tingle, Will Chambliss, David Sloan
Production
Production Company: Independent
Director: Doug Liman
Executive Producer: Susanne Preissler
Producer: Marc Siegel
Director of Photography: Larry Sher
Editorial
Editing Company: Lost Planet
Editor: Saar Klein
VFX & Design
VFX & Design: The Mill
Executive Producer: Melanie Wickham
VFX Producer: Dan Love
Shoot Supervisor: Ilia Mokhtareizadeh
2D Lead Artists: Keith Sullivan
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall