National Lottery
Olympics
The modern Olympics began over 100 years ago as did the dreams that go with them. In their latest spot we see the unique contribution that National Lottery players have made to London 2012 and we see how the National Lottery funding has helped realise these dreams for many of Great Britain's athletes.
Specifically, in this case, we see a story inspired by London 2012's real-life 800m runner, Jenny Meadows and her mother Barbara.
Specifically, in this case, we see a story inspired by London 2012's real-life 800m runner, Jenny Meadows and her mother Barbara.
Director:
Martin De Thurah
Production Company:
Academy
Agency:
AMV BBDO
Read MoreRead Less
Barbara was a great athlete herself but didn't have enough funding unlike Jenny. Thanks to the National Lottery Jenny has been able to fulfil her ambition and talent and compete in this year's games.
The Mill's 3D Lead Artist Alex Hammond explains: "Our brief was to create a stadium worthy of holding an Olympic athletics event with thousands of spectators. We went through a few iterations of the stadium, either by adding tiers or making them bigger and in this way we could fill up the stadium to make it look as impressive as it does."
Looking back at the hopes of Barbara and forward to the hopes Jenny, take a look and good luck Jenny!
CreditsCredits
Agency
Agency: AMV BBDO
Producer: Olly Chapman
Creatives: Alex and Adrian
Production
Production Company: Academy
Director: Martin De Thurah
Executive Producer: Simon Cooper
Director Of Photography: Lasse Frank
Editorial
Editing Company: The Quarry
Editor: Mikkel Nielsen
VFX & Design
VFX & Design: The Mill
VFX Producer: Matt Williams
Creative Director: Hitesh Patel
2D Lead Artists: Richard De Carteret
3D Lead Artists: Alex Hammond
2D Artists: Brad Woods
3D Artists: Paul Donnellan, Allyn Lawson
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss