Mitsubishi
Invisible
To stand out from the crowd, drive a 2010 Mitsubishi Outlander.
That advice is transparently clear in 'Invisible', a clever and aspirational 30-second spot made to promote the Outlander’s stylish new design, super all-wheel control, and hill start assist. As Jamie Wilkinson, lead colourist at The Mill says, "For car commercials you have to go with what makes the car look the juiciest, so the red Outlander became our inspiration."
That advice is transparently clear in 'Invisible', a clever and aspirational 30-second spot made to promote the Outlander’s stylish new design, super all-wheel control, and hill start assist. As Jamie Wilkinson, lead colourist at The Mill says, "For car commercials you have to go with what makes the car look the juiciest, so the red Outlander became our inspiration."
Director:
Filip Engstrom
Production Company:
Smuggler
Agency:
BBDO Toronto
Filip Engstrom
Production Company:
Smuggler
Agency:
BBDO Toronto
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Director Fillip Engstrom rates casting high in his priorities for filmmaking. Yet, ironically, all but two of the cast in Invisible are literally invisible, their form defined only by their animated accoutrements. Two smart people become visible only when they get into and drive off in their Mitsubishi Outlander.
The Mill combined motion capture of everyday props and fashion accessories with a stylish grade. "Our main challenge," says Yann Mabille, Joint Head of 3D, "was to make all the actions fully readable and clear, using only a few props. And not just by putting hats on everyone." The invisible people were defined solely by their shades, hat, watch, shoes, skateboard, baby stroller, grocery bags, and so on.
For The Mill Flame artist Naomi Anderlini, 'The end result is magical. It's always good to work on spots that display the wizardry of what we do."
CreditsCredits
Agency
Agency: BBDO Toronto
Producer: Dena Thompson
Creative Directors: Peter Ignazi, Carlos Moreno, Craig McIntosh
Creatives: Jaimes Zentil
Production
Production Company: Smuggler
Director: Filip Engstrom
Executive Producer: Jeff McGougall
VFX & Design
VFX & Design: The Mill
VFX Producer: Camila De Biaggi
2D Lead Artists: Alex Lovejoy, Naomi Anderlini
3D Lead Artist: Jasmine Katatikarn
3D Artist: Jeffrey Dates