'Cram it in the boot!' This Bryan Buckley-directed Mini spot with a touch of innuendo got lots of laughs from the Super Bowl crowd. The Mill Flame team led by Tara Demarco was tasked with cleaning up the game show set, specifically the reflection of the clock timer, which was visible in almost every shot. Mill CG Artist Yorie Kumalasari animated both bees surrounding a hive and the Cram-o-Meter, an oversized timer counting down the tongue-in-cheek shoving of suggestive items into the Mini trunk.