Miller Lite
Six Pack
The Royal Order and Bryan Buckley of Hungry Man bring us the retrospective 'Six Pack' for Miller Lite beer.
The original trailblazer for calorie-conscious beer, 'Six Pack charts the drink that 'changed everything'. Introduced in 1973 in the age of thigh-masters, ab-masters and even butt-masters, Miller Lite was the first low-cal pale lager in the mainstream market.
The original trailblazer for calorie-conscious beer, 'Six Pack charts the drink that 'changed everything'. Introduced in 1973 in the age of thigh-masters, ab-masters and even butt-masters, Miller Lite was the first low-cal pale lager in the mainstream market.
Director:
Bryan Buckley
Production Company:
Hungry Man
Agency:
The Royal Order
Bryan Buckley
Production Company:
Hungry Man
Agency:
The Royal Order
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Shane Reed, colorist, explained the look: "There were a lot of different looks in this spot - you start off with the gratuitously gold product shot which is super clean and slick. From there, you head through the decades, starting with the 1970's."
"This was my favorite part to work on as part of the footage was actually shot with a 1970's tube camera, so we had to authentically degrade the modern to match the genuine vintage."
And to take it one step further, they've even bought back the original 1970's packaging for a limited time. Check it out on their website.
CreditsCredits
Agency
Agency: The Royal Order
Producer: Alexei Van Mourik
Creative Director: Larry Byrne
Creatives: Stirling McLaughlin
Account Director: Marie Goss
Production
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Producer: Matt Lefebvre
Editorial
Editing Company: Cut + Run
Editors: James Nelson, Steve Gandolfi
Edit Assist: Sean Fazende
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
Senior Exec Producer: Sue Troyan
VFX Producer: Kiana Bicoy
Shoot Supervisor: Phil Crowe
Creative Director: Phil Crowe
2D Lead Artist: Scott Johnson
2D Artist: Nick Tayler
Production Coordinator: Jillian Lynes
Colour
Colour: The Mill
Colourist: Shane Reed
Telecine Assists: Cory Berendzen, Markus Ober