Miller High Life
I Am Rich
Leo Burnett and Anonymous Content's Mark Romanek unveil MillerCoors latest ad campaign for Miller High Life, 'I am Rich'.
The spot showcases Miller High Life's new definition of what being 'Rich' means, as we follow 'Rich' and his love for what is genuine and authentic in life, we see him with his friends, at home, in a bar, playing pool, all the good things in life.
The spot showcases Miller High Life's new definition of what being 'Rich' means, as we follow 'Rich' and his love for what is genuine and authentic in life, we see him with his friends, at home, in a bar, playing pool, all the good things in life.
Director:
Mark Romanek
Production Company:
Anonymous Content
Agency:
Leo Burnett
CreditsCredits
Agency
Agency: Leo Burnett
Producer: Topher Cochrane
Creatives: Jon Wyville, Dave Lowe
Production
Production Company: Anonymous Content
Director: Mark Romanek
Producer: Laurie Boccaccio
Editorial
Editing Company: The Whitehouse
Editor: Matthew Wood
Edit Assist: Dan Zabinski
VFX & Design
VFX & Design: The Mill
Executive Producer: Jared Yeater
VFX Producer: Tracey Khan
2D Lead Artist: Randy McEntee
Colour
Colour: The Mill