Audi
Injection
Alongside BBH and Stink, we have teamed up to create ‘Injection’, the latest turbo-charged spot for Audi. The 40 second advert demonstrates the car maker's Turbocharged Direct Injection (TDI) technology, a key feature of the new Audi A6 TDI. Images of droplets of blue liquid passing through the eyes of needles visually represent the precision of Audi's TDI technology.
Director:
Ne-O
Production Company:
Stink
Agency:
BBH
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To achieve this remarkable effect, we composited mulitple shots of fluid and droplets into plates which contained the needles in various formations. The spot closes with four liquid droplets pooling and swirling into Audi's four-ringed logo on the front of the new Audi A6.
CreditsCredits
Agency
Agency: BBH
Producer: Olly Chapman
Creatives: Adi Birkinshaw, Paul Yull
Production
Production Company: Stink
Director: Ne-O
Producer: Juliet Naylor
Director of Photography: Joost Van Nelder
Editorial
Editing Company: Marshall Street Editors
Editor: Tim Thornton-Allen
VFX & Design
VFX & Design: The Mill
VFX Producer: Harry Jones, Tom Bussell
2D Lead Artist: Jay Bandlish
2D Artists: Simon Holden, Gaz Brannan, Garth Parr, Zoe Casey Hayes, JP
3D Artist: Ed Shires
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott