FIFA World Cup 2014
Mercedes - World Cup
This latest ad for Mercedes features the German national football team, who the car brand are sponsoring in this year's FIFA World Cup. Set to Rudimental's hit track 'Not Giving In', we see a combination of car and football related shots, which move through the Mercedes logo, finishing up on a packed pitch full of supporters.
Director:
AlexandLiane
Production Company:
Tempo Media
Agency:
Jung Von Matt/Neckar
AlexandLiane
Production Company:
Tempo Media
Agency:
Jung Von Matt/Neckar
Read MoreRead Less
A selection of elements was carefully crafted in CG by The Mill's 3D team including a CG Car, stadium, shirts, balls and environments. The montage of live action shots and CG elements were then weaved together into one fluid motion in Flame to form what looks like a single camera movement that then moves through the Mercedes logo.
Lead 3D artist Rob Holmes comments, "This film presented us with the unique challenge of stringing together full CG, with live action anamorphic and non-anamorphic RED footage seamlessly.
In the hands of our talented artists we used Flame, Nuke, 3D Equalizer, Maya and Arnold to create and augment 16 individual shots which were expertly conceived by AlexandLiane and our concept team."
CreditsCredits
Agency
Agency: Jung von Matt/Neckar
Producer: Christoph Koehler
Creative Director: Holger Oehrlich
Copywriter: Nico Baumann
Art Director: Lucas Osis
Account Team: Darek Stoehr, Martina Raach
Production
Production Company: Tempo Media
Director: AlexandLiane
Producer: Jon Adams
Editorial
Editor: AlexandLiane
VFX & Design
VFX & Design: The Mill
VFX Producers: Tom Johnson, Jarred Vladich
Shoot Supervisors: Ben Turner, Rob Holmes, Liz Mitchell
2D Lead Artists: Ben Turner, Greg Spencer
3D Lead Artist: Rob Holmes
3D Artists: Sid Harrington-Odedra, Liz Mitchel, Dan Moller, Michael Balthazart
Matte Painting: Alex Caldow
Concepts: Jimmy Kiddell, Cans Y Sanalan, Alex Caldow