Mercedes
Luminaries
In this new spot for Mercedes-Benz, The Mill and Merkley + Partners created a spot to light up the holiday season.
In 'Luminaries' it was important that the lanterns felt natural and each and every one of them appeared to be placed by hand. In camera, the team managed to have close to five hundred candle bags, but thousands were needed in the finished spot reaching out into the distant hills, snaking around up into the mountains.
In 'Luminaries' it was important that the lanterns felt natural and each and every one of them appeared to be placed by hand. In camera, the team managed to have close to five hundred candle bags, but thousands were needed in the finished spot reaching out into the distant hills, snaking around up into the mountains.
Director:
Arni & Kinski
Production Company:
A White Label Product
Agency:
Merkley & Partners
Arni & Kinski
Production Company:
A White Label Product
Agency:
Merkley & Partners
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"This was a great example of 2D and 3D working in synch and with CG placing lanterns along the hand-drawn path that we designed, the result was beautiful," said Senior Compositor Danny Morris. The floating lanterns were shot using the second unit Alexa camera and composited in Flame. With matte painting work for the skies and far backgrounds, the light from the bags in combination with the night sky was the perfect color palette to make a classic Mercedes-Benz holiday commercial to follow in the footsteps of past winter event spots for the brand.
"It was really great to get the team back together and we were excited to work with Chris Landi and Chris Ott again," said Senior Compositor and Joint Head of 2D, Gavin Wellsman.
CreditsCredits
Agency
Agency: Merkley + Partners
Producer: Chris Ott
Creative Directors: Andy Hirsch, Chris Landi, Kevin Gladwin
Account Director: Pam Carden
Production
Production Company: A Whitelabel Product
Director: Arni & Kinski
Producers: Ellen Jacobson Clarke, Annique DeCaestecker
Director of Photography: Alex Lamarque
Editorial
Editing Company: Peepshow
Editor: Andrea Macarthur
VFX & Design
VFX & Design: The Mill
VFX Producer: Camila De Biaggi
Shoot Supervisors: Gavin Wellsman, Martin Lazaro
Creative Director: Gavin Wellsman
2D Lead Artist: Danny Morris
3D Lead Artist: Boris Ustaev
2D Artists: Bruno de la Calva, Keith Sullivan, Randy Krueger, Antoine Douadi, Liz Berndt, Dusty Diller
3D Artists: Joji Tsuruga, Laurent Giaume, Rob Petrie, Ihsu Yoon, Xuan Seifert, Wyatt Savarese, Angel Negron
Design: Justin Demetrician
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall