Mentos
Choices
Eeny, meeny, miny, moe…
Ever thought about what you would do with that tiger if you actually caught him by the toe? In 'Choices', the comical new spot for Mentos UP2U gum from The Martin Agency with collaboration with The Mill and direction by Steve Miller, an office worker is actually faced with that dilemma.
Ever thought about what you would do with that tiger if you actually caught him by the toe? In 'Choices', the comical new spot for Mentos UP2U gum from The Martin Agency with collaboration with The Mill and direction by Steve Miller, an office worker is actually faced with that dilemma.
Director:
Steve Miller
Production Company:
Radical Media
Agency:
The Martin Agency
Steve Miller
Production Company:
Radical Media
Agency:
The Martin Agency
Read MoreRead Less
According to Lead Flame Artist Markus Lundqvist, the challenge was in making the tiger talk: "In addition to joining the tiger with the live-action plates, we spent a lot of time on the mouth animation. Since there is no real-life reference for a talking tiger, we did a lot of testing and tried several different versions until we captured just the right look."
Since the crew didn't want to take a chance on shooting the tiger with the actor (although they DID film the tiger inside the office building), the tiger was shot on a separate plate. The team then used an animatronic paw for the footage that was shot with the actor, which was later integrated with the live tiger using Flame. Using a bit of 2D magic, the fur on the animatronic paw was made to look photo-real.
No tigers (or humans) were injured in the making of this commercial.
CreditsCredits
Agency
Agency: The Martin Agency
Producer: Dan Kaplan
Creative Director: CCO: John Norman
SVP & Group Creative Director: Fabio Costa
SVP & Creative Group Director: Keith Cartwright
VP/Associate Creative Director: MIke Lear
Associate Creative Director: Dustin Artz
Copywriter: Mike Lear
Senior Art Director: Dustin Artz
Account Director: Marc Kempter
Account Supervisor: Christine Bouyea
Account Coordinator: Beau Brown
Agency Executive Producer: Brett Alexander
Agency Senior Producer: Dan Kaplan
Agency Junior Producer: Marlena Villery
Production
Production Company: @radical.media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Director of Photography: Jeff Cutter
Editorial
Editing Company: The White House
Editor: Matthew Wood
Edit Assist: Tim Quackenbush
VFX & Design
VFX & Design: The Mill
VFX Producer: John Skeffington
Shoot Supervisor: Michael Gibson
2D Lead Artist: Markus Lundqvist
3D Lead Artist: Joshua Merck
2D Artist: Paul Downes
3D Artists: Kevin Ives, Tom Cushwa
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall