Matalan
Forever Summer
Hot on the heels of their recent 'Forever Spring' campaign for Matalan, BBH and Outsider director Scott Lyon have reunited to launch its summer collection with the new spot, 'Forever Summer'.
This time the 360-action takes place around a swimming pool in the sunny climes of Buenos Aires and features revellers soaking up the sun in the new range of summer fashion essentials.
This time the 360-action takes place around a swimming pool in the sunny climes of Buenos Aires and features revellers soaking up the sun in the new range of summer fashion essentials.
Director:
Scott Lyon
Production Company:
Outsider
Agency:
BBH
Scott Lyon
Production Company:
Outsider
Agency:
BBH
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"The commercial was shot at high speed motion control, and essentially consists of 3 takes - one with the action forwards, one with the action in reverse, and a third alternate action with the camera continuing to rotate at the same speed throughout," explains Lead 2D artist, Wes. The Mill team then combined all of the elements of different takes in Flame before Colourist Seamus O'Kane applied a final grade to ensure the perfect summer day.
CreditsCredits
Agency
Agency: BBH
Producer: Angela Zabala
Creatives: Andy Clough, Richard McGrann
Production
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Director of Photography: John Lynch
Editorial
Editing Company: Work
Editor: Art Jones
VFX & Design
VFX & Design: The Mill
VFX Producers: Cat Scott, Ben Stallard
2D Lead Artist: Wes
2D Artist: Ilia Mokhtareizadeh
3D Artists: Fabrice LeNezet, Sergio Xisto
Assist: Scott Dawkins
Sound: Owen Griffiths @ Jungle / Daniel Peppe @ Meanred
Colour
Colour: The Mill
Colourist: Seamus O'Kane
Colourist: Seamus O'Kane