Audi
Domino Race Track
Teaming up with BBH, Passion Pictures' Chris Curtis directs this latest spot for Audi, which uses dominoes to demonstrate that the car brand has seamlessly strung hundreds of innovations together to produce more fuel efficient vehicles. The Mill's CG team were involved from the early concept stage in order to create these thousands of dominoes in CG, as well as the car and road.
Director:
Chris Curtis
Production Company:
Passion Pictures
Agency:
BBH
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Lead 3D artist Aidan Gibbons comments, "It was a pleasure working very closely with Chris Curtis from Passion Pictures and Art Director Tim Marrs. Using Softimage, Nuke and After Effects we managed to blend our 3D renders with the beautifully designed 2D icons, textures and design to create this surreal environment in which the Audi cars roam."
VFX Producer Carl Phillips added, "This is an amazing example of a great team, a great client and a great brief coming together in super fast time to create a landmark Audi spot. We're incredibly proud of the final result!"
VFX Producer Carl Phillips added, "This is an amazing example of a great team, a great client and a great brief coming together in super fast time to create a landmark Audi spot. We're incredibly proud of the final result!"
CreditsCredits
Agency
Agency: BBH
Producers: Matt Towell, Lucy Russell, Gerogina Kent
Creative Director: Nick Allsop
Creatives: Hugo Bone, Tony Clements
Account Director: Sylvia Pelzer
Production
Production Company: Passion Pictures
Director: Chris Curtis
Producers: Katie Mackin, Belle Palmer
Art Director: Tim Marrs
VFX & Design
VFX & Design: The Mill
Executive Producer: Stephen Venning
VFX Producer: Carl Phillips
3D Lead Artist: Aidan Gibbons
2D Artists: Juan Brockhaus, Greg Spencer
3D Artists: Adrian Russell, Daniel Kmet, Gareth Bell, Juan Brockhaus, Jules Janaud, Toby Winder, Ian Baxter, Charlotte Akehurst, Alberto Lara
Motion Graphics: Ivo Sousa, Anthony Fieldsend
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent