Madden NFL
Madden Season
Embrace the crazy
Dave Franco and Kevin Hart star in 'Madden Season' by Heat. Directed by Wayne McClammy of Hungry Man, with collaboration with The Mill, it's a comic-music spot in anticipation of the release of Madden NFL 15.
Dave Franco and Kevin Hart star in 'Madden Season' by Heat. Directed by Wayne McClammy of Hungry Man, with collaboration with The Mill, it's a comic-music spot in anticipation of the release of Madden NFL 15.
Director:
Wayne McClammy
Production Company:
Hungry Man
Agency:
Heat
Wayne McClammy
Production Company:
Hungry Man
Agency:
Heat
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'Madden Season' means fierce competition. If you've left your game face at home, expect a wakeup call from Hart. Add a cluster of kooky cheerleaders, nonsensical rappers and a wannabe bear-turned-DJ, and you've got the crazy cast of characters that are Madden. Oh, and Franco's house may or may not burn to the ground in the spirit of the game.
2D lead artist John Shirley explains: "It's about the ultimate rivalry - it's about a guy coming to intimidate his friend with the Madden season coming."
Creative director John Leonti elaborates: "The spot is essentially half music video, half film. Wayne wrote the song and, as he says, 'you have the embrace the crazy'." And for those stuck on the cliffhanger at the end of the song, Leonti explains; "fries do come with that shake."
CreditsCredits
Agency
Agency: Heat
Chairman & Executive Creative Director: Steve Stone
Creative Director & Copywriter: Warren Cockrel
Creative Director & Art Director: Anna Rowland
Senior Writer: Ryan Hartsfield
Senior Art Director: Jeff Fang
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Business Affairs: Kathy Brooks
President: John Elder
Director of Client Services: Aaron Lang
Account Manager: Bryant Marcia
Assistant Account Manager: Nicole Bronstein
Client: Electronic Arts
VP Advertising and Design: Dana Marineau
Director of Global Creative Strategy: Dustin Shekell
Advertising Manager: Scott Crissman
Production
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Director of Photography: Bryan Newman
Line Producer: Nate YoungEditorial
Editing Company: Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Cristina Matraica
Editor: Christjan Jordan
Assistant Editor: Connie Chuang
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Cristina Matraica
Editor: Christjan Jordan
Assistant Editor: Connie Chuang
Music
Music Composition: Beacon Street Studios
Vocal Performer: Conway
Executive Producer: Adrea Lavezzoli
Mixer: Mike Franklin
Assistant Mixer: Dewey Thomas
Producer: Kate Vadnais
Vocal Performer: Conway
Executive Producer: Adrea Lavezzoli
Mixer: Mike Franklin
Assistant Mixer: Dewey Thomas
Producer: Kate Vadnais
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Jordan Sharon
Shoot Supervisors: John Leonti, John Shirley
Creative Director: John Leonti
2D Lead Artist: John Shirley
3D Lead Artist: Tom Graham
2D Artists: Nick Tayler, Brad Scott, Scott Wilson, Adam Matis, Jake Albers, Robin McGloin, Tim Robbins, Patrick Munoz
3D Artists: Kenzie Chen, Chris Goodrich, Bridget Warrington, Yorie Kumalasari, Krystal Sae Eua, Jesse Flores, James Ma, Blake Sullivan, Katie Yancey, Jonah Austin, Tyler Mele
Design: Justin Demetrician
Production Coordinator: Kris Drenzek
Graphics & Animation: Cinco Design
Creative Director: David Cipriano
Producer: Wendy Bryant
Motion & Animation: Russell Hirtzel, Carlos Maya
Colour
Colour: The Mill
Colorist: Adam Scott
Colorist: Adam Scott