Madden NFL
Born To Madden: Running Back Sons
The Mill in Los Angeles teamed up with Heat SF and director Wayne McClammy from Hungry Man on the new Madden NFL Campaign 'Born To Madden,' marking the 25th anniversary of the video game.
Director:
John Leonti
Production Company:
Hungry man
Agency:
Heat SF
Campaign:
Running Back Sons
John Leonti
Production Company:
Hungry man
Agency:
Heat SF
Campaign:
Running Back Sons
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In the first spot from the campaign titled Running Back Sons, the fathers of star running backs Marshawn Lynch of the Seattle Seahawks and Arian Foster of the Houston Texans compete against the other to raise the better football-playing son.
The Mill creative director and 3D lead John Leonti describes his experience on the project saying, "Director Wayne McClammy dreamed up lots of ridiculous scenarios to play out through this campaign which made filming a huge amount of fun."
Although we may never get to the bottom of who the more superior football player is, the collaboration between The Mill and Hungry Man creatives prove to be an all-star team.
CreditsCredits
Agency
Agency: Heat SF
Producer: Vera Kacurova
Creative Directors: Warren Cockrel, Anna Rowland
Creatives: Mark Potoka, Ben Salsky
Account Director: Eddie Garabedian
Production
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Dan Duffy, Mino Jarjoura
Producer: Rachel Curl
Director of Photography: Bryan Newman
Editorial
Editing Company: Arcade Editorial
EP: Nicole Visram
Producer: Gavin Carroll
Editor: Christjian Jordan
Edit Assist: Carmen Hu
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Jordan Sharon
Shoot Supervisor: John Leonti
Creative Director: John Leonti
2D Lead Artist: Glyn Tebbutt
3D Lead Artist: John Leonti
2D Artists: Zach Cole, Jale Parsons, Niki Yoblonski, Robin McGloin, Scott Johnson, Patrick Munoz, Margolit Steiner
3D Artists: Kenzie Chen, Yorie Kumalasari, Martin Rivera, Bridget Warrington, Ashraf Ghoniem, Jacob Bergman, Mike DiNocco
Matte Painting: Thom Price
Motion Graphics: Designer: Greg Park
Production Coordinator: Antonio Hardy