Lucozade Sport
Ashley Young
On Monday night while all eyes were on the Manchester United V Manchester City game, we saw Team England's Ashley Young star in the latest of a gritty series of commercials powered by Lucozade Sport.
Created by Grey London the campaign goes back to the reason why Lucozade is used by top athletes; it can keep you going for longer.
Director:
Ben Newman
Production Company:
Pulse Films
Agency:
Grey London
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Directed by Pulse Fims' Ben Newman this 30 second sports fuelled film takes you onto the pitch and inside the action. "Ben Newman did a great job in making the film feel radically different from your average sports drink commercial." said VFX producer Tom Johnson "The final shot following the ball's point of view is something I haven't seen before in a football spot." Earlier in the year we also saw Team GB athletes Mo Farah, Phillips Idowu and Louis Smith getting the smooth Ben Newman treatment, let the games begin!
CreditsCredits
Agency
Agency: Grey London
Producer: Natasha Elster
Creative Director: Dave Monk
Creatives: Rory Forrest, Ben Beale
Account Director: Sarah Jenkins
Production
Production Company: Pulse Films
Director: Ben Newman
Producer: Neil Andrews
Editorial
Editing Company: Stitch
Editor: Leo King
VFX & Design
VFX & Design: The Mill
VFX Producer: Tom Johnson
Shoot Supervisor: Des Anwar
2D Lead Artist: Pete Ryptra
3D Lead Artist: James Sillman
2D Artists: Siro Valente, Ben Turner
Motion Graphics: Shaun William Leong, Luke Tribe
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss
