Lucozade
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Keith Schofield's great new spot for Lucozade, shot in South Africa, is almost reminiscent of an award winning Old Spice ad. We follow the protaganist Dan as he describes the power of Lucozade to his colleagues, speeding through 16 different scenes from barbecuing to crocodile wrestling.
Director:
Keith Schofield
Production Company:
Caviar
Agency:
Grey London
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The Mill was brought in to do a range of work including beauty clean up, explosions, creating motion graphics for the molecule shot and end frame titles and creating CG bottles for varying countries. A key aspect of the job was creating transitions which meant the actor could move smoothly from scene to scene.
CreditsCredits
Agency
Agency: Grey London
Producer: Jess Ringshall
Creatives: Darren Wright
Production
Production Company: Caviar
Director: Keith Schofield
Producer: Shirley O’Connor
Editorial
Editing Company: Marshall Street
Editor: Patrick Ryan
VFX & Design
VFX & Design: The Mill
VFX Producer: Tom Johnson
2D Lead Artists: Dan Adams
2D Artists: Chris Scott
3D Artists: James Mulholland
Assist: Milo Paterson
Motion Graphics: Nils Kloth & Markus Nogueira Rosén