Super Bowl 2015
Loctite Glue - Positive Feelings
Loctite Glue presents 'Positive Feelings', a bizarrely amusing celebration of the brand's super glue. Directed by acclaimed comedy duo Tim & Eric of Prettybird, the spot continues Loctite's 'Win At Glue' campaign from Fallon in collaboration with The Mill.
Director:
Tim & Eric
Production Company:
Prettybird
Agency:
Fallon (Minneapolis)
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Complete with matching fanny packs and an impressively youthful spirit, the wacky cast of 'Positive Feelings' busts a move (or ten) while demonstrating the many necessary needs for Loctite Super Glue, from repairing wooden furniture to reattaching unicorn horns. The Mill provided the color grade and compositing to finish the brand's debut spot at the Super Bowl.
CreditsCredits
Agency
Agency: Fallon (Minneapolis)
Producer: Andrew Koningen
Creative Director: Jason Bottenus
Chief Creative Officer: Jeff King
Art Director: Jonathan Mohenke
Account Director: Chris Lawrence
Account Manager: Adam Craw
Copywriter: Bo MacDonald
Production
Production Company: Prettybird
Record Company: Lime Studios, Tonefarmer
Director: Tim & Eric
Head of Production: Tracy Hauser
Producer: Ali Brown
Director of Photography: Andrew Wheeler
Line Producer: Hillary Calhoun
Production Designer: Melanie Mandle
Editorial
Editing Company: NO6
Executive Editorial Producer: Crissy DeSimone
Editorial Producer: Kendra Desai
Editor: Kyle Brown
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Jo Arghiris
Producer: Kiana Bicoy
2D Lead Artist: Scott Johnson
2D Artists: Adam Lambert, Steve Cokonis, Jale Parsons
Production Coordinator: Jillian Lynes
Colour
Executive Producer, Color: Thatcher Peterson
Color Producers: Natalie Westerfield, Antonio Hardy
Production Coordinator, Color: Diane Valera
Colorist: Adam Scott