AT&T
Space Capsule
To Outer Space and Back on a Train
AT&T blurs the lines between entertainment and reality in the latest spot 'Space Capsule' for AT&T's new Uverse app. Creating a spaceship's dramatic decent to earth and tying it to a humdrum train ride was the result of the creative team-up of The Mill, BBDO and MJZ director Steve Aysun.
AT&T blurs the lines between entertainment and reality in the latest spot 'Space Capsule' for AT&T's new Uverse app. Creating a spaceship's dramatic decent to earth and tying it to a humdrum train ride was the result of the creative team-up of The Mill, BBDO and MJZ director Steve Aysun.
Director:
Steve Ayson
Production Company:
MJZ
Agency:
BBDO
Steve Ayson
Production Company:
MJZ
Agency:
BBDO
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To push the tension between the two scenes, the space craft was shot with an anamorphic film lens for a cinematic look, while the train platform was shot with a regular lens. The Mill team then married the environments together seamlessly, showing how the Uverse app truly draws in the viewer and brings TV drama to everyday life.
From the impeccable set design to the sparks of plasma as the spacecraft enters the atmosphere, every detail was finessed until perfect. Creating the speed and urgency of the first shot of the space capsule hurtling towards a crash landing was key to instantly set up the tone of the commercial.
2D lead artist Iwan Zwarts explains: "We chose images captured by the Hubble space telescope, and added live-action elements of lens flares and atmosphere to enhance the re-entry sequence. This scene is great example of what every VFX artist wants to create at least once in their career!"
From the impeccable set design to the sparks of plasma as the spacecraft enters the atmosphere, every detail was finessed until perfect. Creating the speed and urgency of the first shot of the space capsule hurtling towards a crash landing was key to instantly set up the tone of the commercial.
2D lead artist Iwan Zwarts explains: "We chose images captured by the Hubble space telescope, and added live-action elements of lens flares and atmosphere to enhance the re-entry sequence. This scene is great example of what every VFX artist wants to create at least once in their career!"
CreditsCredits
Agency
Agency: BBDO
Executive Producer: Dan Blaney
Creative Director: Erik Fahrenkopf, LP Tremblay
Associate Creatives: Carolyn Davis, Matt Page
Producton
Production Company: MJZ
Director: Steve Ayson
Executive Producer: Emma Wilcockson
Producer: Donald Taylor
Director of Photography: Greg Fraiser
Editorial
Editing Company: Final Cut
Editor: Rick Russell
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Christa Cox
Shoot Supervisor: Andres Eguiguren
2D Lead Artists: Iwan Zwarts
3D Lead Artists: Andres Eguiguren
2D Artists: Kshitij Khanna
3D Artists: Xuan Seifert, Katie Schiffer
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall