LG
Feeling Better Xenon
Life’s good. So say LG Electronics who commissioned three new 30-second TV spots to show how they can make it even better. Their new steam washing machine removes 95% of household allergens. A click of the LG Xenon cell phone brings instant access to information, entertainment and friends, even a line-up of potential husbands for a convalescing actress, reclining poolside.
Director:
Patrick Daughters
Production Company:
The Director's Bureau
Agency:
Y&R New York
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The Mill were delighted to work again with Patrick Daughters, the lively and versatile director of many a fine music promo and commercial video.
Feeling Better features the Heroes actress Hayden Panettiere playing with her LG Xenon cell phone. At a click, some of the phone's new functions are exemplified in live action shots that appear by the pool - including a hot new band.
"To make the process seem effortless, all three spots required a wide spectrum of The Mill team's skills," says lead Flame artist, Iwan Zwarts. "Really, nine small commercials were condensed into three. Each one had its unique challenges: from Blackbelt Rig Removal to photorealistic CG, to custom-developed expressions."
CreditsCredits
Agency
Agency: Y&R New York
Producer: Robert Beck
Creatives: Phil and Jill
Production
Production Company: The Director's Bureau
Director: Patrick Daughters
Producer: Melissa Culligan
Editorial
Editing Company: Peepshow Post
Editor: Andrea
VFX & Design
VFX & Design: The Mill
VFX Producer: Adrienne Britzman
Shoot Supervisor: Rob Petrie
2D Lead Artists: Iwan Zwarts, Dan Williams, Naomi Anderlini
3D Lead Artist: Rob Petrie
3D Artists: Ruben Vandebroek, Young Lee, Alek Vacura, Vince Baertsoen, Yorie Kumalasari
Assist: Gigi Ng
Colour
Colour: The Mill
Colourist: Damien Van Der Cruyssen
Colourist: Damien Van Der Cruyssen